Field Notes.
Working theory on paid media, conversion, and creative. What’s moving the number this quarter, written from the firm’s positions and grounded in cited sources.
How to get more customers for my business, in order
→Is SEO worth it for small business? What to cancel
→How to grow an HVAC business when July ends
→How long does it take for Google Ads to work
→Alpharetta SEO when your buyer does homework
→The two buyers in vehicle wrap marketing
→Small business marketing in Atlanta, and what it costs
→Accounting firm marketing when the client pays monthly
→Exclusive leads for contractors: what the word hides
→How to get B2B leads when payback runs 16 months
→Is Facebook advertising worth it for a service business
→How to get more patients without buying the wrong ones
→Are Google Ads worth it? Three conditions
→Facebook ads for ecommerce: the margin you need
→Do I need a marketing agency? The thresholds
→How to set a SaaS marketing budget from payback
→Is a performance based marketing agency a good deal?
→How much should a law firm spend on marketing
→What does a marketing agency do all month
→How to grow a plumbing business
→Do Facebook ads work for home services?
→How much should I spend on Google Ads?
→Google Ads for auto repair shops: a six-bay case study
→How much should a home services business spend on marketing
→Atlanta auto repair marketing: think in drive-time circles
→How to get more customers in my auto repair shop
→The best way to advertise a home services business
→How to choose a home services marketing agency
→Do Google Ads work for law firms? Check intake first
→Will media buying be replaced by AI? Mostly, yes
→Local services ads vs search ads for service businesses
→AI Overviews impact on paid search: the 2026 data
→Reddit Shopping Listing Ads and the new AI creative tools
→The TikTok Shop Smart Promotion fee: run the math first
→Migrate Display campaigns to Demand Gen on your schedule
→Facebook lead ads appointment scheduling closes the loop
→How to keep CPA flat while Meta CPMs rise
→Should you move budget from Google to Meta in 2026?
→Platform ROAS vs incremental ROAS: the real difference
→Google Ads benchmarks 2026 by industry: how to read them
→What July 2026 state privacy laws change for ad targeting
→How many LinkedIn ad variants per campaign is enough?
→How do ChatGPT ads work for advertisers right now
→Prime Day 2026 results: what they mean for ecommerce
→The August 17 bidding change hits budget-limited campaigns
→pMax Channel Diagnostics: missing assets, by channel
→Google's new Ads terms make automation the default
→The service business that killed paid social and grew
→MMM is not for accounts under $100K monthly
→Reading Smart Bidding diagnostics without lying to yourself
→Server-side tracking beyond Meta: the gap that still hurts
→Apple ATT five years on. The lessons that held.
→Q4 prep starts in June. Here is the checklist.
→The mid-year reset: what is working in paid media now
→The B2B SaaS account that killed LinkedIn and grew pipeline
→Reading Meta's engage-through attribution honestly
→TikTok Smart+ setup without losing creative control
→Retail media is a tax. The $69B forecast is the bill.
→Meta now counts engaged views at 5 seconds. What changed.
→Ask Advisor is live. What it changes for account managers.
→Google Marketing Live 2026: what matters most
→Smart Bidding Exploration: reread your search terms
→The ecommerce account where video doubled ROAS
→Meta does not let you set a frequency cap. Here is what to do instead.
→Meta replaced interest targeting with a sentence
→How to set up Meta Conversions API without a developer
→Google now reviews ads in seconds, not hours
→Creative fatigue now hits in 5 days, not 14
→Shoppable CTV ads hit YouTube through Demand Gen
→TikTok Smart+ is the same bet Meta already made
→Threads ads are live globally. Should you test?
→How to audit a Meta ad account in 30 minutes
→Google Marketing Live is May 20. What to prepare for.
→B2B CPCs fell 22% on Meta and LinkedIn. Why.
→Privacy Sandbox is dead. Third-party cookies are staying.
→pMax finally shows where the money goes
→More channels is still bad advice
→Advantage+ is now Meta's default. Here is what you lose.
→Why your landing page matters more than your bid strategy
→How to read a pMax search terms report in 2026
→Google is killing DSA in September. Here is what to do now.
→AI Mode hits 75M users. Google is putting ads in it.
→The account that cut spend 40% and grew leads 22%
→AI Overviews cover half of queries. Now what?
→19 states now enforce privacy laws. Is your tracking compliant?
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Field Notes is the public version of the working theory we run on every account. If you want to talk about your own, book a discovery call.