Skip to main content
Clicks & Clients
Cookies
Annex · Cookie Policy

The trackers we run, and how to switch them off.

Named, categorized, and controllable. Google Analytics and the Meta Pixel set cookies, and our other analytics are cookieless. Where the law requires consent, the cookie-setting tools stay off, and a Global Privacy Control signal switches off advertising tracking. This page is the full account.

01

What this covers

“Cookies” here is shorthand for cookies and the similar technologies that do related jobs: pixels, tags, software development kits, and browser storage (session and local storage). Some are set by us (first-party); others are set by the providers whose tools we use (third-party). This page lists them by what they do, names the tool behind each, and tells you how to switch them off. It works alongside our Privacy Policy, which covers information handling more broadly.

02

Strictly necessary

These make the site work and can’t be switched off from here, because without them the site can’t load or keep your session consistent. They don’t track you across other sites, and no consent is required for them.

Traffic routing & security
Cloudflare / Vercel
Route requests, balance load, and protect against abuse. Required for the site to load.
Session to 12 months
Intro-screen flag
First-party (session storage)
Remembers you've seen the opening animation so it doesn't replay during your visit.
Cleared when you close the tab
Form autosave
First-party (local storage)
Saves your progress in the onboarding form so a refresh doesn't wipe it. Cleared on submit.
Until submitted or cleared
03

Analytics

These help us understand how the site is used, so we can improve it. Vercel’s tools and Google Search Console set no cookies on your browser. Google Analytics does, and with Google signals turned on it can connect your visit to your Google account; section 04 explains what that means and how to turn it off.

Google Analytics
Google
Measures how the site is used: pages viewed, how visitors arrived, approximate location, device and browser, and actions such as form submissions and clicks to book a call. With Google signals turned on, Google also links this activity to visitors who are signed in to Google with ad personalization on, for cross-device and demographic reporting (section 04).
_ga and _ga_DNPTRFLR8S: up to 400 days
Vercel Speed Insights
Vercel
Measures how fast pages load and respond, in aggregate. It is cookieless and stores no personally identifying information.
No cookie set
Vercel Web Analytics
Vercel
Counts page views in aggregate. It is cookieless and stores no personally identifying information.
No cookie set
Google Search Console
Google
Reports how the site performs in Google Search. Operates on Google's side; sets no cookie on your browser.
No cookie set
04

Google Analytics and Google signals

Google signals is a Google Analytics feature we have turned on. When a visitor is signed in to a Google account and has ad personalization turned on, Google associates what Google Analytics records on this site with that account. We use it for reports on how people move between devices and on their age range, gender, and interests, which we only ever see in aggregate. Where our Google Analytics property is linked to Google Ads, it also lets audiences built from visits to this site be used for remarketing.

To do this, Google uses the first-party Google Analytics cookies set on this site together with its own third-party advertising cookies, such as those on google.com and doubleclick.net. Google processes this data under its own privacy policy and explains how Google uses information from sites that use its services (opens in a new tab).

You can switch it off in any of these ways. Turning off personalized ads in Google’s My Ad Center (opens in a new tab) stops Google from using your account for Google signals. The Google Analytics Opt-out Browser Add-on (opens in a new tab) stops Google Analytics in your browser on every site. A Global Privacy Control signal switches off Google signals and Google’s advertising storage on this site for your visit. The Network Advertising Initiative opt-out (opens in a new tab) covers advertising cookies across participating companies.

For visitors in the European Economic Area, the United Kingdom, and Switzerland, Google Analytics runs without cookies and Google signals stays off, because we do not ask for the opt-in consent the law there requires.

05

Advertising and measurement

As we run paid advertising on Google, Meta, and Reddit, this site loads the technologies below to measure which ads led to a booking or inquiry and to build remarketing audiences. They set cookies or device identifiers and share data with those platforms.

Where these stay off. For visitors in the European Economic Area, the United Kingdom, and Switzerland, where these technologies need opt-in consent, Google’s tags run without cookies or advertising features and the Meta Pixel does not load. If your browser sends a Global Privacy Control signal, Google’s advertising features are switched off for your visit and the Meta Pixel does not load. Until we turn a given campaign on, some of these tags are not active at all.

Google Tag Manager
Google
A container that loads the measurement and advertising tags below. Loads no tracking on its own.
Depends on loaded tags
Meta Pixel
Meta (Facebook / Instagram)
Measures conversions from Meta ads and builds remarketing audiences. Sets the _fbp cookie and keeps the last referring site in your browser's local storage.
_fbp: 90 days
Google Ads tags
Google
Measures conversions from Google ads and supports remarketing across Google's network.
Up to 90 days
Reddit Pixel
Reddit
Measures conversions from Reddit ads.
Up to 90 days
06

Embedded booking tools

Our scheduling runs through third-party tools embedded on the page. These operate inside their own frames and set their own cookies under their own policies, which we don’t control.

Cal.com booking widget
Cal.com
Runs the booking calendar on the contact page inside its own frame; may set its own cookies to operate.
Per Cal.com's policy
Calendly booking
Calendly
Scheduling where used, including calendars embedded inside advertising lead forms; sets its own cookies.
Per Calendly's policy
07

How to control cookies

You have several independent controls, and any of them will work:

  • Global Privacy Control. If your browser or an extension sends a GPC signal, this site switches off Google signals and Google’s advertising features and does not load the Meta Pixel for your visit, and we treat the signal as a request to opt out of the sale or sharing of your personal information and of targeted advertising.
  • Google’s own controls. Turn off personalized ads in My Ad Center, or install the Google Analytics Opt-out Browser Add-on, as described in section 04.
  • Your browser. Every major browser lets you block or delete cookies and clear site storage. Blocking strictly-necessary cookies may break parts of the site.
  • The advertising platforms directly. Adjust ad personalization in your Meta ad preferences and Reddit’s settings.
  • Industry opt-outs. The Digital Advertising Alliance and Network Advertising Initiative in the US, and Your Online Choices in the EU and UK, offer cross-provider opt-out tools.
08

Changes and contact

We’ll update this page as we add or remove tools, including as we turn advertising campaigns on. The “last updated” date above reflects the current version. For questions about cookies, or to make a privacy request, reach us through the form on our contact page.

Reference
Last updated · October 9, 2026