Google signals is a Google Analytics feature we have turned on. When a visitor is signed in to a Google account and has ad personalization turned on, Google associates what Google Analytics records on this site with that account. We use it for reports on how people move between devices and on their age range, gender, and interests, which we only ever see in aggregate. Where our Google Analytics property is linked to Google Ads, it also lets audiences built from visits to this site be used for remarketing.
To do this, Google uses the first-party Google Analytics cookies set on this site together with its own third-party advertising cookies, such as those on google.com and doubleclick.net. Google processes this data under its own privacy policy and explains how Google uses information from sites that use its services (opens in a new tab).
You can switch it off in any of these ways. Turning off personalized ads in Google’s My Ad Center (opens in a new tab) stops Google from using your account for Google signals. The Google Analytics Opt-out Browser Add-on (opens in a new tab) stops Google Analytics in your browser on every site. A Global Privacy Control signal switches off Google signals and Google’s advertising storage on this site for your visit. The Network Advertising Initiative opt-out (opens in a new tab) covers advertising cookies across participating companies.
For visitors in the European Economic Area, the United Kingdom, and Switzerland, Google Analytics runs without cookies and Google signals stays off, because we do not ask for the opt-in consent the law there requires.