What we hear most weeks before an engagement starts: how engagements are structured, what’s included, contract minimums, reporting, and how long before the numbers move. If yours isn’t here, the discovery call covers it.
We work with startups, law firms, and local service businesses, along with ecommerce brands past their first traction. If your business sits outside those, we are probably not the right firm, and we would rather tell you before an engagement than after it.
We work well with operators who are decision-makers in the seat, can move quickly, and have the capacity to act on what the work surfaces. Most of our clients are startups, law firms, and local service businesses, and we take an engagement when the fit is right. We’re a worse fit for marketing committees at large companies, founders who want a forty-slide strategy deck before any media runs, or engagements where the bottleneck is downstream of the ads on a website that doesn’t convert.
Most begin with a 30-minute discovery call. If there’s a fit, we move into a retainer engagement. The engagement starts the moment your first month’s payment clears, along with a one-time onboarding fee that is waived if you sign for six months (twelve on Scale). Once we have access to the right platforms, we begin the audit, the campaign and tracking setup, and the first creative brief. The kickoff call is at least two weeks out by design and is the first review of work in progress, not the first day of work.
Engagements cover paid media management on the channels that fit your account (Google, Meta, TikTok, depending), conversion design for landing pages and post-click experience, and ongoing testing and reporting. Media spend, meaning the budget that runs through the platforms, is paid by the client directly. We don’t mark up media.
Creative production is part of every retainer. Starter includes a monthly static creative refresh. Growth adds three on-location photo and video sessions a quarter, with all ad creative produced from them, and Scale runs three extended sessions a quarter with full creative production.
Three months on Starter and Growth, six months on Scale. After the minimum, engagements renew or end on a standard 30-day notice. The minimums exist because most accounts take roughly a quarter to settle into clean numbers, so ending earlier usually means stopping before the work has had time to show. Each retainer also has a one-time onboarding fee, waived if you sign for six months (twelve on Scale). Separately, every retainer needs at least $1,500 a month in ad spend, paid by you directly to the platforms.
We set up measurement in the first two weeks. On Starter you get a monthly report and a review call to go through it. Growth moves to biweekly reporting with a monthly review call. Scale runs on a weekly working session and a quarterly strategy review, with reporting tied to revenue through your CRM or offline conversions. Reports tie each test back to leads and revenue and show what we plan to test next. Everything is built so you can read it yourself, with nothing hidden behind an aggregated agency dashboard.
The headline numbers we publish are 90-day averages across the accounts we manage: a 4.2× blended ROAS, a 28% reduction in cost per lead, and a 21% lift in conversions. Fast-cycle verticals run substantially higher. Long-cycle categories like real estate take longer to read cleanly on ROAS but track well on cost per lead and conversion lift. The kickoff call is where realistic targets get set for a given account.
During onboarding we move quickly. Tracking and the account settings come first and testing starts early, so the account is not standing still while the larger work gets going. That said, the work is built to compound over months.
If a business is in immediate financial risk and looking for marketing to outrun it, we’re probably not the right firm; we’d rather tell you that on the discovery call than take the engagement and underdeliver. Where our assessment shows an account doesn’t have a clear path to long-term performance regardless of spend, we’ll say so.
Yes, in both cases. We’ll integrate with an in-house marketing team or coordinate with an existing creative team or studio, and we treat them as collaborators on the engagement. What we typically won’t do is run media underneath another agency that maintains decision-making control over the campaigns. We’re accountable for the results those campaigns produce, and to deliver them properly we need to run the work.
Yes. We take engagements globally and can accommodate most markets and timezones. We currently work across the United States, the United Kingdom, Ireland, Saudi Arabia, and the United Arab Emirates, run from Atlanta on Eastern Time. For clients on the opposite side of the world, we’ll dial down meeting frequency relative to clients in compatible zones, to protect everyone’s sanity on both sides.