What we hear most weeks before an engagement starts — engagement structure, what’s included, contract minimums, reporting, and how long before the numbers move. If yours isn’t here, the discovery call covers it.
Most verticals. Our typical clientele sits in service businesses, ecommerce brands past initial product-market fit, and SaaS teams running performance marketing as a discipline. Beyond that, we’re willing to hear proposals from operators in nearly any niche; whether we’re the right fit gets settled on the discovery call rather than ruled out in advance.
We work well with operators who are decision-makers in the seat, can move quickly, and have the capacity to act on what the work surfaces. Our typical clientele has real revenue and prior history, but we’ll occasionally take engagements with smaller local businesses or earlier-stage operators where the fit is right. We’re a worse fit for marketing committees at large companies, founders who want a forty-slide strategy deck before any media runs, or engagements where the bottleneck is downstream of the ads on a website that doesn’t convert.
Most begin with a 30-minute discovery call. If there’s a fit, we move into a retainer engagement. The engagement starts the moment your first month’s payment clears, with no separate setup fee. Once we have access to the right platforms, we begin the audit, the campaign and tracking setup, and the first creative brief. The kickoff call is at least two weeks out by design and is the first review of work in progress, not the first day of work.
Engagements cover paid media management on the channels that fit your account (Google, Meta, TikTok, depending), conversion design for landing pages and post-click experience, and ongoing testing and reporting. Media spend, meaning the budget that runs through the platforms, is paid by the client directly. We don’t mark up media.
Creative production isn’t a standard inclusion; on the Scale tier we can take it on when the engagement requires it, and whether it’s bundled or quoted separately is determined at kickoff based on what the account actually needs.
Three months on the Starter and Growth tiers, six months on Scale. Engagements can renew or end on a standard 30-day notice after the minimum. The minimums exist because most accounts take roughly a quarter to settle into clean numbers; ending earlier usually means leaving the work undone before the leverage shows up.
A measurement framework set in the first two weeks, then weekly or biweekly dashboards depending on the tier, plus a quarterly strategy review. Reporting ties experiments back to revenue impact rather than vanity metrics, and includes a prioritized roadmap of tests and scale plans for the next quarter. We don’t run aggregated agency dashboards that obscure the work; everything is built so you can read it yourself if you want to.
The headline numbers we publish are 90-day averages across the accounts we manage: a 4.2× blended ROAS, a 28% reduction in cost per lead, and a 21% lift in conversions. Fast-cycle verticals run substantially higher. Long-cycle categories like real estate take longer to read cleanly on ROAS but track well on cost per lead and conversion lift. The kickoff call is where realistic targets get set for a given account.
During onboarding we move quickly: settings, tracking, and quick-win tests so the account isn’t standing still while the broader work spins up. That said, our engagements are built around multi-year growth, not last-resort rescue jobs.
If a business is in immediate financial risk and looking for marketing to outrun it, we’re probably not the right partner; we’d rather tell you that on the discovery call than take the engagement and underdeliver. Where our assessment shows an account doesn’t have a clear path to long-term performance regardless of spend, we’ll say so.
Yes, in both cases. We’ll integrate with an in-house marketing team or coordinate with an existing creative team or studio, and we treat them as collaborators on the engagement. What we typically won’t do is run media underneath another agency that maintains decision-making control over the campaigns. We’re accountable for the results those campaigns produce, and to deliver them properly we need to run the work.
Yes. We take engagements globally and can accommodate most markets and timezones. We currently work across the United States, the United Kingdom, Ireland, Saudi Arabia, and the United Arab Emirates, run from Atlanta on Eastern Time. For clients on the opposite side of the world, we’ll dial down meeting frequency relative to clients in compatible zones, to protect everyone’s sanity on both sides.