Our Cookie Policy is the full account of the cookies and similar technologies this site uses and how to control them. In summary:
Analytics. We use Google Analytics to understand how visitors use this site. It sets first-party cookies (_ga and _ga_DNPTRFLR8S) so it can recognize a returning browser, and it records the pages you view, how you arrived, your approximate location, your device and browser, and actions such as form submissions and clicks to book a call. We also use Vercel Web Analytics (opens in a new tab) and Vercel Speed Insights, which count visits and measure page speed in aggregate without cookies and store no personally identifying information, and Google Search Console, which reports on how this site performs in search and does not set cookies on your browser.
Google signals. We have turned on Google signals in Google Analytics. For visitors who are signed in to a Google account and have ad personalization turned on, Google associates the data Google Analytics collects on this site with that account. That lets Google Analytics report, in aggregate, on how people use the site across devices and on their age range, gender, and interests, and, where our Google Analytics property is linked to Google Ads, lets audiences built from visits to this site be used for remarketing in Google Ads. To do this, Google uses the Google Analytics cookies set on this site together with its own advertising cookies, such as those on google.com and doubleclick.net. We receive aggregated reports only, never the identity of an individual Google account. Google processes this data under its own privacy policy and explains how Google uses information from sites that use its services (opens in a new tab). Section 05 explains how to turn this off.
Advertising and measurement. As we run paid advertising on platforms including Google, Meta (Facebook and Instagram), and Reddit, this site loads Google Tag Manager and the Meta Pixel, and may load Google Ads tags and the Reddit Pixel for campaigns that use them. These set cookies or device identifiers used to measure conversions, understand which ads led to a visit, and build remarketing audiences.
Where these stay off. For visitors in the European Economic Area, the United Kingdom, and Switzerland, where analytics and advertising cookies need your opt-in consent, Google’s tags run with cookies, Google signals, and advertising features switched off, and the Meta Pixel does not load. If your browser sends a Global Privacy Control signal, Google’s advertising storage, Google signals, and ad personalization are switched off for your visit and the Meta Pixel does not load; Google Analytics still measures the visit, without its advertising features. The Cookie Policy lists every tool and explains your choices.
Embedded booking tools. The booking calendar on the contact page is provided by Cal.com, and Calendly may be used elsewhere, including inside advertising lead forms. These run inside their own frames and may set cookies on their own domains under their own privacy policies, not this one.
Scripts we run on your properties. If we’ve embedded conversion pixels, tag managers, or similar scripts on your own website as part of an engagement, the cookies and identifiers those set on your site are governed by your own privacy policy, not this one.