For Atlanta ecommerce brands, Clicks & Clients runs paid media to profitable growth rather than vanity ROAS: Meta, Google Shopping and Performance Max, and TikTok pointed at a healthy feed, tested creative, and product pages that finish the sale, with the math run on margin and contribution instead of platform-reported return. We treat creative volume and the product page as the real levers, because that's where ecommerce performance is won now.
Ecommerce performance is won in the creative and the product page, not the audience settings. Across the accounts we manage:
4.2×
average ROAS in 90 days
28%
reduction in cost per lead
21%
lift in conversions
Run the numbers on your own economics first if you prefer: the free ad spend calculator projects costs, breakeven, and a six-month ramp in about two minutes, and the lead cost calculator tells you the most you can afford to pay per lead. The landing page grader scores the page your ads land on, and the speed-to-lead calculator prices what missed calls and slow replies cost you. No signup for any of them.
How to choose
How to choose an ecommerce marketing agency in Atlanta
01
They optimize to contribution margin, not platform ROAS
Platform-reported ROAS double-counts conversions and ignores your margin. The right agency measures blended performance against contribution and new-customer economics.
02
They treat creative as the main lever
On Meta and TikTok, the account is won in the creative. An agency producing and testing creative at volume will beat one tweaking audience settings all day.
03
They keep the feed and Shopping/PMax healthy
For ecommerce, the product feed is a performance asset. Titles, attributes, and structure in Shopping and Performance Max move results as much as bids do.
04
They optimize the product and landing pages
The product page and landing page convert the click. Brands that ignore them pay for traffic that bounces; the post-click experience is half the ROAS.
Ready to see the plan for your eCommerce business?
Clicks & ClientsContribution margin and new-customer economics
Creative
Typical agencyA handful of ads, rarely refreshed
Clicks & ClientsTested creative produced at the cadence platforms reward
Channel mix
Typical agencyBoosted posts
Clicks & ClientsMeta + Google Shopping/PMax + TikTok by role
Product page
Typical agencyLeft untouched
Clicks & ClientsPDP and landing pages built and tested to convert
04 / The next step
What happens when you book
01
A 20-minute discovery call
We ask about your revenue, your average job or case value, and what you have already tried. If we are not the right fit, we say so on that call and point you somewhere better suited.
02
A plan with a published price
Within a few days you get a short plan: the channel order, the budget math, and which tier it fits, with every tier's price and scope published on the services page. No 40-page proposal and no surprise line items.
03
Launch, then a 30-day readout
Tracking goes in before ads go live, so every dollar is attributable from day one. Your first monthly readout counts leads, booked work, and what we changed.
Should an ecommerce brand prioritize Meta or Google Shopping?
Most do both: Google Shopping and Performance Max capture high-intent shopping demand, while Meta and TikTok create demand and drive discovery. The right balance depends on your category, margin, and brand awareness.
Q.02
How much creative do we need?
More than most brands run. On Meta and TikTok the creative is effectively the targeting, so we produce and test new concepts on a regular cadence rather than relying on a few hero ads that fatigue.
Q.03
Do you optimize product and landing pages too?
Yes. The product page and landing page convert the click, so we treat them as part of the campaign. They're often the highest-leverage thing to fix in an ecommerce account.
Q.04
How do you handle ROAS versus actual profitability?
We measure against contribution margin and new-customer economics, not just platform-reported ROAS, which double-counts conversions and ignores margin. The goal is profitable growth, not a vanity number.
Q.05
Is TikTok worth it for ecommerce?
For many brands, yes. It's strong for discovery and creative-led demand, and whether it earns a place in the mix depends on your product, margin, and creative capacity, which we assess before committing budget.
Want this run for your eCommerce business in Atlanta?
Three-month minimum on Starter and Growth, six on Scale, then month to month on 30-day notice.