How good is the page your ads land on?How good is the page your ads land on?

A tappable phone number and one short form above the fold, the business name, address or service area, and phone in plain text, real reviews near the call to action, a page that loads in under two seconds on a phone, and structured data that tells search and answer engines who you are, where you work, and when you are open. Unbounce's benchmark data across tens of thousands of pages puts the median landing page around 6.6% conversion, and pages with three form fields convert at roughly twice the rate of pages with seven or more.

Google says there are no special requirements: a page has to be indexed and eligible for a snippet, and it recommends the same fundamentals as regular search, including structured data that matches the visible text. Blocking Googlebot removes you from all three; the Google-Extended token only affects Gemini training and grounding, not Search or AI Overviews. In practice, the pages that get cited answer a specific question plainly near the top, carry LocalBusiness and FAQ markup, and load fast.

Allow the ones that produce citations: Googlebot, Bingbot (Copilot), OAI-SearchBot (ChatGPT search), PerplexityBot, Claude-SearchBot, and Applebot. Whether to allow training-only crawlers such as GPTBot, ClaudeBot, Google-Extended, and CCBot is a separate business decision that does not change whether ChatGPT or Perplexity can cite you. User-triggered fetchers (ChatGPT-User, Claude-User, Perplexity-User) act when a person asks about your page and may not honor robots.txt at all.

Google says no: it does not read machine files made for AI. Some AI tools and retrievers do read llms.txt, and it costs nothing, so the grader treats it as an optional point rather than a requirement. Spend the effort on structured data and a clear answer paragraph first.

The score adds up twenty checks in three groups: conversion is worth 40 points, local trust 30, and search and AI readiness 30. Each check has a fixed weight, shown next to it in the report, so the same page always gets the same score. Mobile speed from Google's PageSpeed Insights is shown separately because a speed test changes from one run to the next.

Nothing. It fetches the page you enter once, along with robots.txt, sitemap.xml, and llms.txt, scores them, and returns the report to your browser. The address stays in your browser's URL so you can share the report. If you ask for the fix list by email, that request goes to our form processor with your email and the page address.