Clicks & Clients is a PPC agency in Atlanta running Google, Meta, and TikTok for service businesses, ecommerce, and SaaS. Pricing is published ($1,850 to $7,500 a month by tier), media spend goes to the platforms on your card with no markup, and reporting counts booked jobs and revenue. The landing pages the clicks land on are built here too, because that is where most PPC budgets leak.
Across the accounts we manage, we average a 4.2× ROAS in 90 days, with roughly a 28% reduction in cost per lead and a 21% lift in conversions in the same window.
Fast-cycle Atlanta trades run higher; long-cycle categories read better on cost per lead than ROAS. Run your own numbers first if you want: the ad spend calculator projects your market against July 2026 benchmarks, and the cost calculator compares us against a freelancer or an in-house hire at your spend level.
The platforms automated the targeting layer years ago. What separates accounts now is the hook, the offer, and the landing page the click reaches, so that is where the weekly hours go: creative testing and page iteration, with settings work in service of both.
Most audited accounts run too many campaigns on too many channels. Two campaigns that work beat ten that fill a report, and the first recommendation is often to spend less on fewer things.
Google Search and Local Services Ads first for emergency and appointment businesses; Meta first for visual and offer-driven products; TikTok as a test channel once something is already working. Sequence beats simultaneity at almost every budget.
Tracked calls, booked jobs, revenue, and what we changed this week. No aggregated agency dashboard, and you own the ad accounts outright, so nothing is hostage if we ever part ways.
Industry-specific programs run for law firms, HVAC companies, plumbers, car wrap shops, and the rest of the Atlanta practice.
Market rates run 10 to 20 percent of ad spend or flat monthly fees, and most Atlanta agencies make you book a call to learn theirs. Ours are published: $1,850 (Starter Lite), $2,500 (Starter), $4,500 (Growth), and $7,500 (Scale) per month, with scope for each on the services page. Media spend is paid by you directly to the platforms; we never mark it up.
The honest answer for most agencies: not much after month one, which is why churn in this category is high. Here the weekly work is search-term pruning, budget pacing against demand, creative and landing page testing, and reporting that ties spend to booked jobs or revenue. The leverage in 2026 sits in the ad and the page rather than the settings panel, so that is where the hours go.
It follows urgency. Emergency and appointment services (HVAC, plumbing, legal, dental) start with Google, because the customer is searching at the moment of need; hiring-intent clicks in those trades ran $5 to $36 in our July 2026 benchmark pull. Visual and offer-driven businesses (med spas, gyms, wrap shops, ecommerce) earn Meta budget sooner. Most accounts end up with both, sequenced rather than launched together.
Traffic arrives the first day; judgment takes longer. Months one and two typically run at 60 to 75 percent of steady-state efficiency while the platforms learn which clicks convert, which is why our projections build that ramp in and why quitting at week five is the most expensive mistake in paid media. Steady state usually reads clearly by month three.
Three-month minimums on Starter Lite, Starter, and Growth; six on Scale. The minimums exist because accounts take roughly a quarter to settle into clean numbers. After that, engagements run month to month on 30-day notice, and you own the ad accounts either way.